10 Key Restaurant Reports to Unlock Online Ordering Success

How do you know if your restaurant is profitable online? Or if enough people order food from your website? The answer is simple: you check your restaurant reports to monitor your success.

Below, we take a closer look at ten crucial online ordering reports and how you can use them to build a restaurant that stands the test of time.

If you’re selling your food online, you’re already one step ahead of competitors that might only offer dine-in services.

But to ensure the success of your online services, you need access to an intuitive restaurant reporting dashboard, so you can:

• Keep track of your daily sales for each service: Say you offer pickup, delivery, and table reservations with food pre-orders. Restaurant analytics can help you see the exact number of sales each service brings in.
• Discover your best and worst-selling dishes: Design a flawless menu by eliminating items that aren’t profitable and banking on those that are.
• Uncover valuable sales trends: Are more people ordering delivery in the winter? Boost sales even more by offering a free delivery promo. Seeing how sales fluctuate in a given time frame can help you discover opportunities for improvement.
• Access important client data: From the number of new and returning customers, to how many of them reach every step of the sales funnel, this precious information can help you tailor your services to bring in more clients and get them to click the Order button.
• Identify possible errors and prevent future issues: Another key benefit of restaurant data analytics is that it gives you a clear glimpse into what’s working and what isn’t. That way, you can avoid a possible issue before it becomes a full-blown disaster that will affect your sales.

A powerful sales report allows you to spot crucial data such as:

• Sales in your local currency for any given period;
• Average order value;
• Total revenue;
• Net sales.

To refine your search, you can view this data by:

• Day
• Week
• Month
• Payment method
• Order type

You can also easily compare your online and in-store sales to see which is performing better and how you can apply the same success to all your sales channels.

An easy way to spot trends and adjust your menu and services accordingly is to compare your sales on two separate periods.

Based on the results, you can see which of your services is improving or deteriorating and take steps to increase future sales, such as:

• Upselling;
• Adding promos and deals to the menu;
• Highlighting high-profit margin items.

One of the most important restaurant reports you can monitor, this helps you optimize your menu to the max, ensuring you only keep profitable dishes and categories.

You can select any dish or category you want over a desired time frame and find out:

• The quantity you sold;
• The sales before discounts;
• Any existing discounts;
• Sales after discounts;
• The percentage of total sales that the item or category brought it.

Quickly identify the number of new and returning customers so you can see which makes up the majority of your business.

The GloriaFood online ordering dashboard also provides you with actionable tips that can help you get more new clients and turn them into regulars, such as:

• Creating attractive promotions;
• Promoting your offers on social media;
• Sending out automatic email campaigns to promote repeat visits.

Do you know where your online customers are coming from? With this report, you will.

This simple information can help you figure out if your paid ads are working or if you need to invest more time and resources into social media promotion.

On top of the report, you’ll also get helpful tips to increase website visits:

How many of the customers who visit your website actually place an order? What is the step that most of them get stuck on?

You can find this out in a website funnel report that not only provides the data but also shows you what you can do to eliminate bottlenecks and improve conversions on each step.

Promotions are a must-have for any restaurant looking to attract new and returning customers and increase the average check value. But not every promotion will work for your audience.

You have to test a variety of options and see what the most effective promos are so you can find the formula that works for you. This report shows you which promo generates more sales.

Heatmaps are a very useful tool that shows you the most profitable delivery areas. Red areas have a high order density, while blue areas are zones that you can improve.

You can reward people in high-order density areas with discounts to spark even more sales. Alternatively, add a free delivery promo to low-order density areas to motivate more people to order.

Learn more about using heatmaps to boost sales in the video below:

Do you want to secure the number one position in relevant search results for your area? Use this report to identify your current position.

Then, implement the tips provided to increase your ranking and get more customers to visit your website and place an order:

• Fix your loading speed;
• Optimize your content;
• Add structured data to your website;
• Ensure your customer’s security on the website;
• And more.

A crucial online success factor for your restaurant is your ability to accept orders fast. You can only do that if your order-taking app is always up and running while you’re open.

The connectivity report will show you a health score over the course of the last 7 days. If your score is higher than 95%, you are prepared for any incoming order. If it’s lower, make sure you have:

• The order-taking app installed on a dedicated device and running in the foreground;
• Good WiFi or mobile data signal;
• A stable internet connection;
• The device connected to a power supply;
• No battery-saver app installed.

Restaurant reports are crucial for the success of your online ordering business. Keep consistent tabs on the data outlined above to ensure you’re on the right track.

If you’d like to delve deeper into GloriaFood’s reporting module, this video tutorial will give you a step-by-step walkthrough: